Section: Verbal

Question 11 of 21

11) Which of the following best completes the passage below?

People buy prestige when they buy a premium product. They want to be associated with something special. Mass-marketing techniques and price-reduction strategies should not be used because ___________ .

continued sales depend directly on the maintenance of an aura of exclusivity
expansion of the market niche to include a broader spectrum of consumers will increase profits
manufacturing a premium brand is not necessarily more costly than manufacturing a standard brand of the same product
affluent purchasers currently represent a shrinking portion of the population of all purchasers
purchasers of premium products are concerned with the quality as well as with the price of the products

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