Section: AP Government
29)
The economy serves as a driving force for many in determining the outcome of certain elections. In good economic times, the party holding the White House normally does well; while in poor times, the opposition party normally does better. What is this called?
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Explanation
Pocketbook voting is a political concept that sees voters casting their election ballots based on how they perceive their personal economic circumstances. Essentially, pocketbook voting is what researchers term a “selfish” factor. Rather than vote for the common good, people vote their “pocketbook” on the belief that the person for whom they are voting will help their personal economic situation.