CLEP* Marketing Exam


37 Available Questions
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Kaplan University is focused on recognizing the achievements of military and veteran students and offers the flexibility of an online education. Eligible students can receive college credit for prior military experience and coursework���up to 75 percent of the credit needed for a Kaplan University undergraduate degree.*

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  • BS in Business Administration - Marketing
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Exam Description: Additional InformationRegister for this exam

The Principles of Marketing exam covers topics that are usually included in an Introduction to Marketing course. This material can include: the role of marketing in society, the understanding of consumer and organizational markets, strategy planning, marketing institutions, and the marketing mix. You may also see some material covering demographics, ethics, and trends within society.

This exam consists of 100 multiple choice questions divided into 2 sections.

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