CLEP* Marketing Exam


37 Available Questions
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Exam Description: Additional InformationRegister for this exam

The Principles of Marketing exam covers topics that are usually included in an Introduction to Marketing course. This material can include: the role of marketing in society, the understanding of consumer and organizational markets, strategy planning, marketing institutions, and the marketing mix. You may also see some material covering demographics, ethics, and trends within society.

This exam consists of 100 multiple choice questions divided into 2 sections.

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